Blush contouring is the new beauty trend in town, with celebrities like Hailey Bieber and Gigi Hadid following suit

By Vasudha Chanana

A little blush goes a long way, the flush of colour livening up your ensemble by multitudes. So, it's no surprise that blush contouring is what's hot right now to chisel and sculpt one's face in the fashion that bronzers are conventionally used. This makeup technique focuses on enhancing a rosy glow and the natural flush of the cheeks, making it the perfect look for all your events, be it a daytime brunch or an extravagant soirée.

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Pop icon Dua Lipa never ceases to impress with her beauty choices. The artist took to Instagram to share a series of pictures taking us behind the scenes of her latest music video, "Dance The Night". Her face is in full frame as her long locks rest atop her head, in a classic I Dream of Jeannie high ponytail. Makeup artist Lisa Eldrige created a sharp makeup look for the diva, with a brown-nude eyeshadow and lip on a picture-perfect base complete with the trendy blush contouring technique. The pink blush emerges victorious as the hero of the look, as it freshens up and defines the face.

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By Sonakshi Sharma

By Fernanda Pérez Sánchez

By Ana Morales

The icon and supermodel Gigi Hadid brought her A-game as she prepped to strut down the red carpet on the sun-kissed shores of the French Riviera, at the Cannes Film Festival. Reeking of all things glam with Messika Maison jewellery, her ensemble didn't disappoint. Her look remained soft and sleek, equipping a nude hue blush paired with nude palette for her lip and eyeshadow. Her blonde waves were side-parted cascading elegantly over her shoulders.

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Hollywood sweetheart Hailee Steinfeld never misses when it comes to serving looks. The Pitch Perfect actress looked sharp this week, donning mascara lad eyelashes paired with a nude lip and brown eyeshadow. The star of the look undoubtedly remains the blush, applied generously, adding a natural sun-kissed flush to her cheeks and livening up the ensemble. Her waves remain neatly tucked in a half-up half-down hairdo that brings her face into focus.

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By Sonakshi Sharma

By Fernanda Pérez Sánchez

By Ana Morales

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